Greenwashing under scrutiny, legal audit of a global construction manufacturer’s product catalogues
Client: global manufacturer of building products |
The situation
EU regulations on unjustified environmental claims (so-called greenwashing) are tightening rapidly. Companies communicating their sustainability activities face increasing exposure to challenges from regulators, NGOs and competitors. The client, a large international manufacturer, needed certainty that its product and sustainability communications were legally sound under EU rules.
Our role
We conducted a comprehensive legal review of the client’s product portfolio and communications materials, verifying the accuracy of environmental claims. We prepared recommendations on claims substantiation, disclosure standards, and the compliant presentation of product attributes under EU consumer protection and environmental regulations.
The result
The client gained clarity on which claims are safe, which need modification, and which should be withdrawn — and acted proactively, before the issue was raised by an external party. A proactive stance on greenwashing is today the most effective form of reputational risk management.
Want to check whether your sustainability communications comply with EU law? We can help.
Product law
In this area, reacting when a problem arises is not enough. You need to act earlier. We advise clients on managing regulatory risk related to products, from composition and labelling, through packaging and environmental obligations, to strategies for entering the EU market and maintaining a secure position within it.
More
They may be interested you
I want to obtain biological material for research purposes, should I consider the Convention on Biological Diversity and the Nagoya Protocol?
Client Global chemicals and Life Sciences group The situation The Convention on Biological Diversity and the Nagoya Protocol on access to genetic r...
Case study Product law
I want to obtain biological material for research purposes, should I consider the Convention on Biological Diversity and the Nagoya Protocol?Trade Inspection is challenging my product compliance- how do I defend myself in proceedings and limit my risk?
Client Operator of a discount store chain with a wide non-food assortment The situation Growing EU regulatory requirements on product safety, label...
Case study Product law
Trade Inspection is challenging my product compliance- how do I defend myself in proceedings and limit my risk?The EU plans to ban PFAS in my products under REACH – how do I build an advocacy strategy and secure an exemption or transition period?
Client Global manufacturer in the technology and industrial sector The situation The pan-European REACH restriction proposal on PFAS covering all n...
Case study Product law
The EU plans to ban PFAS in my products under REACH – how do I build an advocacy strategy and secure an exemption or transition period?See all
Do you need legal support for an investment or product?
Write or call – we'll answer you specifically
and without unnecessary theory.